Kerry Randall, Marketing Consultant
Kerry Randall is the founder of AVALANCHE: The Lawyer Marketing Group, a full-service advertising agency serving lawyers and law firms exclusively. Prior to founding AVALANCHE, Kerry was CEO at Kennedy Greene Associates, the nation’s leader in market analysis, content creation, and Powerful Yellow Pages Solutions® for lawyers.
Over the years, his clients have included hundreds of law firms and more than 100 companies listed in the Fortune 500. Kerry is the author of the best selling book Effective Yellow Pages Advertising for Lawyers published by the American Bar Association, and a contributing author to the ABA’s Fourth Edition of Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer. His writing appears in dozens of association newsletters and magazines, and his critically acclaimed general market book, Winning the Yellow Pages War, is now in its fourth printing. Kerry also teaches his transformational sales skills course, Un/Selling: The Art of Letting People Buy, to sales executives across the country.
Sadly, Kerry passed away unexpectedly in June of 2005. We all will miss him.
Andru Johnson, Marketing & Creative Consultant
Andru has been an artist since he was given crayons at age three and promptly created his first mural much to his mother's chagrin. Andru has spent fourteen years in the graphic arts field and began designing yellow pages advertisements in 1999. An architectural designer by education, he left the construction industry in 1999 to focus his full-time attention on graphic design. He joined Avalanche Marketing Group as the firm's creative director in 2004. He worked closely with Kerry crafting marketing messages and campaigns. Andru is the co-author of the second edition of Effective Yellow Pages Advertising for Lawyers published by the American Bar Association.
Andru is the marketing consultant and working creative director by day for Avalanche and continues to create fine art every chance he gets. For the most part, he has stopped drawing on his bedroom walls.
Sharon Huber, Web & Communications Consultant
Sharon fell into her internet marketing career in 1994, near the genesis of the world wide web, when the first Lollapalooza website stirred both her technical and creative sides. With unending curiosity, she has explored the inside and outside of the web, specializing in information architecture and usability during the dot-com boom. Her Jill-of-all-trades experience also includes consulting, project management, business analysis, search engine optimization, copy writing and editing, research, web systems analysis, graphic design, creative direction, technical training, web design, and web development. Sharon thrives in the grey matter between creative and technical in all aspects of her work.
Jacqui Orloski, Business Manager
Jacqui hatched her first business plan at age thirteen when she opened an underage music venue. A few hundred shows and a whole lot of fun later, she closed up shop and left for college. Jacqui brings her degree in business administration and her experience as an entrepreneur to Avalanche Marketing Group where she now manages the business, edits and proofreads the marketing materials, plans seminars, and buys media for our clients.
Jenna Thompson, Researcher / Copywriter
After graduating from the University of Oregon with a Political Science degree and Creative Writing minor, Jenna worked as a professional contract writer for a variety of businesses throughout the U.S. In her personal time, Jenna is working on chronicling her experience in the Argentine Tango world of dance. Since her first exposure to the creative energy at Avalanche, she has been a key part of our research and writing group, often helping us with our dance steps.
